Taste & Welfare

Taste & Welfare Guaranteed

The “Taste & Welfare Guaranteed” quality label guarantees our partners, clients and of course consumers that the meat is of excellent quality, has a superior taste, and is produced with the highest respect for the environment. The “Taste & Welfare Guaranteed” label is the result of our years of dedication to human and animal welfare, quality and sustainability.

We are very proud to launch  the ‘Taste & Welfare Guaranteed’ label”, says Jos Claeys, CEO of Belgian Pork Group NV. “For years, the Belgian Pork Group network has worked hard to optimize every aspect of the production chain. This label guarantees a high quality and promises to constantly improve the welfare of people, animals and the planet, as well as the quality of the products we deliver.”

 “Taste & Welfare Guaranteed” is an initiative by the Belgian Pork Group network, which brings together various companies, namely Westvlees, Lovenfosse, Lavameat, d’Hulster, Covameat and Comeco.

The “Taste & Welfare Guaranteed” quality label is the result of future-focused innovation and efforts to promote animal welfare which started over two decades ago. In the early 80’s family business Westvlees became a pioneer in this domain, when it stated in all its specifications that only the delivery of safe pork was permitted. Ten years later, the company developed its first charter to improve the welfare of people, animals and the environment. This charter has served as a standard for the whole sector.

The new label guarantees high-quality meat. To achieve this, structural efforts are necessary to optimise welfare at every link in the chain: